Washington,DC – May 23, 2017 – Apptium announces selection as winner out of 32 Catalysts for “Outstanding Performancein the Catalyst Program” for APPEX (Adaptive, Predictive, Personalized,Experience eXcellence)Omni-channel initiative at TM Forum Live 2017.
The APPEX Omni-Channel Catalyst is a complex, innovative initiative consisting of amulti-phased approach, which started with the creation of a solution frameworkto build use cases in an agile and rapid time-to-market mannerand had previously been awarded for “Best Use of TM Forum Assets”.
The award was given to the Catalyst project team, including Catalyst Champion,Vodafone Group, a leading global Communications Service Provider (CSP),Catalyst sponsor Huawei, a leading global Information and Communications Technology (ICT) solutions provider, and Apptium,along with other eco-system partners for collaboration in creating an Omni-Channel solution environment for service providers to enhance customerexperience across all channels.
Apptium’s contribution to the project included orchestration and provisioning functions,cognitive analytics and recommendations, as well as third party integration,helping to provide customers with a seamless, intuitive and personalized userexperience across any channel.
“We have had another successful phase of evolving APPEX Omni-Channel Catalyst tofulfil our envisioned digital business and technological needs, and Apptium has contributed largely inthe partner ecosystem by effectively fulfilling both, technical as well as required system integrator capabilities”, said Deepanshu Motani, Enterprise Architect of Vodafone Group.
“Working with Vodafone on the APPEX Omni-Channel catalyst and demonstrating how we canprovide an Adaptive, Predictive, Personalized and Enhanced Experience driven byreal-time decisions as guided outcomes has been fantastic. Service Providersand Customers both share in the desire to reduce friction and transact withease across channels, bringing them closer together and enabling significantimprovement in the overall customer journey experience”, said Rick Kapani, CEO of Apptium Technologies.
Apptium is an innovative solution provider to leading enterprises in theCommunications, Media, Entertainment and HighTech industries.Our solutions enable Omni-Channel, customer-centric digital experiences toenhance and improve every step of The Customer Journey at lower cost and fastertime to market, with increased flexibility. Our clients consist of nationallyrecognized service providers in the United States, Canada, Australia and Europe. Apptium is privately funded and headquartered in Washington D.C., with operations in St. Louis, Toronto, Canada, Chennai, India and Sydney, Australia.