This article, contributed by Apptium's Vice President & Head of Solution Services, Binish Patel, appeared in the July 2025 issue of Pipeline Magazine.

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How Telecoms Are Monetizing Cloud Services Through Marketplaces and AI

Telecom providers are undergoing a digital transformation, evolving from traditional network operators into full-service technology partners by embracing cloud marketplaces, verticalized solutions, and AI-powered automation. As enterprises demand scalable, intelligent, and industry-specific services, telecoms are leveraging cloud-native infrastructure and ecosystem partnerships to unlock new revenue streams. With advanced features like usage-based billing, direct carrier billing, and embedded commerce, modern cloud marketplaces are becoming essential platforms for innovation and growth. By aligning their offerings to sector-specific needs and adopting platform-driven models, telecoms are uniquely positioned to lead the next era of enterprise digital enablement.

View the original story in Pipeline

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