Data analysis may be the single, largest business driver for service providers and enterprises today. The insights derived from analyzing various data sources to make strategic decisions are transforming organizations into a new, data-driven culture. This emerging data-driven culture promotes informed decision making across the organization, supported by a measurement and feedback process to evaluate the results of such decisions, and the ability to link the results to significant shifts in organizational behavior.
The tsunami of Big Data as a major technical trend, coupled with latest advancements in business intelligence solutions, is powering this new culture and allowing service providers and enterprises to derive maximum benefit out their IT investments. The adoption of Big Data and data processing concepts are accelerating across different groups within each organization. The significant reductions in costs and technology footprints of Big Data solutions have also been a key driver in the adoption of this quickly emerging culture.